Milwaukee Choppers Unveil Logo, Uniforms

On September 3, 1985, the newly relocated Milwaukee Choppers finally unveiled their much-anticipated logo. As owner Jerry Drum had already indicated, the logo features a speeding motorcycle imposed on a shield with flames sweeping the bottom corner of the shield. The team did make one last-minute change to their identity, changing their color scheme from Black and Gold to Black and Orange, a tribute to the Harley Davidson  company. "We feel really good about our look" said Drum. "We wanted the logo to represent speed and power and I think it definitely accomplishes that."