In Vancouver, the Bighorns revealed the first primary logo in modern franchise history to actually feature a Bighorn Sheep. The logo is a ram's head with a scowl on its face, ready to charge. The secondary mark features an inuksuk-style hockey player with a stick and helmet. The basic theme of the rebrand is based in Pacific indigenous art. The uniforms feature the teams updated color scheme of brick red, black, and orange with a black gradient effect on both jerseys. "We really wanted a uniform that plays into the culture of Vancouver and British Columbia" said David Smythe, the son of Bighorns owner Donald Smythe. David Smythe oversaw the entire rebrand and will soon take over control of the franchise. The logo change will coincide with the teams' move into a new downtown arena in October, 1996.
In other uniform news, the Boston Bulldogs will officially make their popular red alternate jerseys the primary road jerseys in 1996-97, while the black uniforms will remain as the team's alternate. Meanwhile, the Minnesota Lumberjacks will retire their black alternates, worn since the 1994-95 season. And finally, three teams unveiled new alternates for 1996. Long Island will wear orange jerseys with a new front-view logo, Quebec will introduce a new black uniform with the "fleur-de-goalie" logo on the front, while Pittsburgh's new alternate will feature the team's insect head secondary logo on a gold jersey with a honeycomb pattern.