Wizards Unveil New Logo, League Announces New Uniform Deal

Just prior to the 2003 PHL entry draft, the Los Angeles Wizards unveiled a full new identity, featuring all-new logos, colors, and uniforms. The logo features the bearded face of a wizard in a design inspired by the team's original logo used from 1968 to 1995. The uniforms have also been inspired by the original look, featuring Purple, Orange, and Silver trim. Black has been removed entirely from the team's identity. The nod to the team's old look was no coincidence. Team president and GM Stuart Holly was the driving force behind the rebrand. Holly is regarded as the greatest player in Wizards history and spent nearly his entire career wearing the original Purple and Orange uniforms. "We feel that we're entering an exciting new era and we wanted to come up with a look that both brings us into the future and also reminds our fans of the success this franchise had in the past." said Holly. "Purple and Orange were always Wizards colors, we're excited to get back to that."

Elsewhere in the league, the Kansas City Twisters unveiled their second alternate uniform in franchise history, a blue jersey in a vintage style with color laces and Black, White, and Silver trim. In Dallas and Cleveland, the Desperados and Cosmos both unveiled new logos commemorating the tenth anniversary of their entry into the league. both teams will feature the logos on the corner of their jerseys.

Finally, the league agreed to a ten-year deal that will make Duke Sports the exclusive provider of PHL game uniforms. Duke has promised to "reinvent the hockey uniform" with the development of new tighter-fitting, lightweight jerseys. All 30 teams in the PHL will have new uniforms in the fall of 2005 and a few will take the opportunity to make changes to the designs and introduce new logos. The league has requested that teams who plan to make changes wait until the summer of 2005 to do so, meaning that there will be no changes to any team uniforms for the 2004-05 season. The new uniform system will be seen for the first time at the 2005 all-star game.